Yep, this weekend was an important event in the world of broadcast journalism (no, it wasn’t NBC’s airing of To Catch A Predator XXIV: Decoy Inflatable Pool Sting). On March 11th, 1931, in Australia, a leathery little baby named Keith (!) Rupert Murdoch was born. He then promptly took a peek at what he had left in his diaper, and figured there might be some money in spreading that kind of stuff around on a daily basis.

Rupert is 76 years old, but like The New York Post’s circulation department, we are going to inflate his numbers to 215.