The time is nigh: Next Tuesday, “Schrodinger’s Ball” hits the stores.

If I had the time, I’d be a lot more panicky. But this Friday is also the first taping of Talkshow with Spike Feresten, so I’ve had to split my panic budget between the two. And I’m already 20% over my fiscal 2006 budget, which means I’ll have to find some extra panic somewhere…

[By the way, stay tuned for some very exciting “Talkshow” content, including some video. Links and perhaps actual video will be posted soon on this very site…]

So you’re wondering - what can you do to make “Schrodinger’s Ball” a success? I’m glad you asked. I know that simply buying it over at the FanAp Shop or Amazon isn’t enough for some of you. No, you want to do more. And I’m touched, touched I tell you, by your hypothetical clamoring to help out.

Truth to tell, there’s not all that much you CAN do, unless you want to buy lots and lots of copies (by my calculations, if every regular reader of this site bought 10-15 copies, it would virtually guarantee a second printing!). But as you wander the internets, feel free to spread the word that I’ve written a book and that it’s worth buying. Some of you might want to buy it first, read it, and then go around telling people that it’s worth buying, of course, though that strikes me a little bit backwards. How can you be sure you’ll enjoy reading the book if you haven’t already hyped it relentlessly on my behalf? Once you’ve devoted yourself to the cause, you’re almost certain to like the book when you actually read it, even if only as an ego-protecting defense mechanism. That’s the kind of thing that keeps rock bands and cults hummin’ all across this great land of ours. It works! You can look it up.