From: Karl Rove
To: All personnel
Re: Where We Are Strong

Hey guys. In planning for a Bush-Kerry fight, we’re going to have to take a clear-eyed look at our strengths and vulnerabilities. As always, it’s a matter of deciding not only where we put the goal-posts, but where we play the game, what sport we’re playing, and what amusing things we can do to the hot water pipes in the opponent’s locker room. So let’s take a look at what we have here as far as actual issues are concerned…

Weaknesses

Iraq - Obviously, we have to talk about it. But let’s not get too deep into this one. What with the intelligence flap, the continuing casualties, and the whole possibility-of-civil-war thing, it’s not our strongest card. Stick to the general stuff - Saddam’s gone, democracy will rule, etc. - and then move on.

Jobs - The whole “first president since Hoover to lose jobs” thing is a real black eye. Maybe we could point to the amazing drop in unemployment in India and China - KIDDING! ;-) Seriously, this isn’t a fight we can win. “It’s getting better.” That’s what you say. Then change the subject.

Environment - Not really a strong suit for us. I’m going to put together the “Sunshine And Lollipops Green Meadows And Happy Bunnies Initiative,” which will allow power and chemical companies to dump PCB’s directly onto the heads of certain wildlife. Still, details are to be avoided on the ol’ ecosystem issue if possible.

War on Terror - Until we catch you-know-who, I’d sort of downplay this particular issue. If anything, you should stress that 100% of the hijackers who directly participated in the 9/11 attacks are dead.

The Deficit - Whoa! Don’t go near this one, hombre! Change the subject. Don’t let them dictate the arena of discussion.

Health Care - They’re going to say that we’ve been giving away massive amounts of money to the pharmaceutical corporations while doing little or nothing to make insurance affordable or accessible. We’re going to talk about keeping everyone’s titties covered during the Super Bowl. Get it?

Strengths

Taxes - We cut ‘em! They want to raise ‘em! Game, set, and match! [Note: Time for more cuts?]

So there you have it. Sure, it’s not a pretty picture. But let me remind you all - four years ago we were behind on every single issue except taxes, and we won anyway! So no long faces - we’ll leave that to Kerry! [Get it? Seriously, that guy’s got an extremely long face. Maybe this could be turned into the defining issue of the campaign if we play it right. Email me your ideas!]

Cheers,

Karl