Telemarketers are suing the government over the new national do-not-call list (which can be found here).

Their argument is that the new law will hurt their industry, which is pretty hard to deny. Now, cynics might argue that some industries should be hurt, even if it means jobs are lost. Like, for instance, the U.S.’s poking-people-with-a-stick-while-they-dine-in-restaurants industry or International Screaming Really Loud at 3 AM in Highly Populated Areas Consortium. But we here at FanapCo know that if the government is allowed to interfere with marketing strategies, some other totally legitimate advertising niches could next on the chopping block, hampering our ability to reach the consumer. To wit:

The Promo Pillow - A nascent synergy between marketers and the bedding industry, offering nice, fluffy pillows at popular prices. The ad-subsidized pillows are pressure-sensitive and whisper home safety-oriented advertisements while the consumer sleeps. Government meddlers want to make sure that promo pillows are clearly labeled in stores, which would reduce the industry’s ability to compete with unsponsored pillows.

“Clubbing” - A great summer job for thousands of Americans, “clubbing” is the practice of going to popular shopping thoroughfares and swinging large, heavy clubs around and around. Consumers who opt not to be hit with the large, heavy clubs can then flee into nearby retail outlets for shelter (and, if they choose, shopping).

Floaters - Simple, harmless, non-toxic floating ad banners that can be dropped with no ill effects into reservoirs for easy distribution. Research indicates that most consumers don’t even notice floaters unless they are using their water for washing, cooking, drinking, or bathing.

Any of these fine, consumer-oriented promotional industries could be seriously damaged if we let the government tell us how and where and when we’re allowed to spread the good news about important products. FanapCo applauds the American Teleservices Association and wishes them luck in this landmark case.